Reflection: Choosing a Business

This week in my Marketing-250 class I have learned a whole lot about starting a business. Prior to this class all I could think about is, what product should I sell? What can I make and how can I make it? My assumptions of what a business was was completely wrong. This week I have learned that there are many different businesses, and not all of them offer a product. I’ve also learned about deciding whether to start a business by picking either a product/service first or by picking a product first. When I was first asked that question I thought without a doubt that you should first pick the product and had assumed most other people would think the same. To my surprise it was quite the opposite. Most of my classmates had said that it would be better to pick the business model first. I started reading what they had to say and I understood completely where they were coming from. I continue to lean towards picking a product first only due to the fact that I find it very important for you to be passionate about the product/service you are offering.