Google Ads & Keywords

This week we learned about google ads and keywords and how to best put them to use. Something important that I learned was that it is best to use keywords that are specific to your target audience. Using keywords that are too vague will get you clicks from people who are not necessarily those who are interested in your product or service. If you use words that are specific you may get less clicks but the clicks you get will be from people who may actually purchase your product or service. It is always better to have quality over quantity. Not to mention that it is very likely that it will cost less because they typically get less clicks. I also learned that ads should also be specific and let those who are viewing it know exactly what it is you are offering. Also, if your ad is promoting something specific, when the viewer clicks on it they should be taken directly to the page that is offering that service.