Learning about what Google Analytics can do has gotten me very excited to see the people who are visiting my site. I think one of the most helpful parts will be the ability to see where exactly on my website people go to the most and where they leave my site the most. I would assume that if they are leaving the site from a certain page then there is a problem with that page and I need to do some stuff to fix it. Being able to pinpoint flaws on my site will have a huge impact on how I can learn and also grow my business to be something successful and appealing to all those who view it. I think that quality score will help in knowing how effective my ads are and also what it is I need to do to improve them if needs be. I think these two tools together, when used correctly, will help me very much to make my advertising, site appeal and business as a whole much more effective.