ROI and Optimizing Ad Performance

I had heard of return on investment before but I never really understood it and how to calculate it. I had not, on the other hand, heard of conversions. A conversion can be anything that you see as valuable that a customer does after visiting your ad. I can see this as extremely valuable for all online businesses. Knowing what people do on your site after they click on your ad can help you to know exactly what it is that you need to change, make easier to access and many other things. Ad optimization is something I know that I need to continue to work on. My CTR this first few days of my campaign has been very low. I think I need to add a bit more of a description to my ads and also use the keywords used by those browsing the internet. My ‘college tech’ googlers have been clicking the most on my site. I see this as an opportunity to make my ads more directed towards them. That way I can get even more clicks and have those clicks coming from my target audience.